In order to truly master the lifestyle photography niche, you must first understand how to capture this style of photograph. So let’s dive in and discuss what it takes to produce a true lifestyle photo. However, before we can do that, let’s recap on what lifestyle photography is first.
Lifestyle photography is about documenting life as it happens. I mean the goal is to help guide the scene but not direct it and with as little guidance as possible. You want to do that so your photos look authentic and natural. The idea is to let the moments just play out in front of you while you are in the shadows with a camera documenting everything.
Alright to get prepared for this type or any type of shoot, you need to know your location(s), your clients and have a good understanding of photography. I say locations because you will have multiple locations selected, in case you need a back up. Now when selecting a location, you want to make sure the client is comfortable with that location and it best represents your client or what they are going for in their photographs.
So how do you find out what the client likes or doesn’t…You get to know them…
By getting to know your clients, you will be able to make them feel comfortable and that will lead to more meaningful photographs. Also, make sure to respect your client(s) time, you don’t want them to feel rushed because you will see that in the final product. Furthermore, engaging with your clients during the shoot also helps, it makes the client feel like they are not doing all the work and they are a guest, not a client.
Remember, you will want to shoot in burst mode. This will help you capture the shot even if you are not anticipating the moment when it happens. I mean you will eventually learn how to anticipate the moments you want to capture, that is part of being a great photographer. Also, you do need to pay attention. Paying attention to details is another great quality of a photographer and needs to be mastered. Once mastered, you will be able to find the small things that make a great photograph and focus on that. The best way to describe it is, you need to master the art of story telling. If you do that, then you will be able to master not just lifestyle photography but any type of photography.